app, brand, mobile, apps, paid, utility, facebook, use, consumption, users, brands, effects, activities, categories, patterns, controls, extension, store, positive, factor

Articles (22)

Title Topic Weight Author Year Journal
INFERRING APP DEMAND FROM PUBLICLY AVAILABLE DATA. 0.430 Garg, Rajiv; Telang, Rahul; 2013 MISQ
Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a Two-Stage Decision Making Model 0.346 Xie, Karen; Lee, Young-Jin; 2015 JMIS
Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play 0.296 Liu, Charles Zhechao; Au, Yoris A; CHOI, HOON SEOK; 2014 JMIS
Assessing the Impact of Granular Privacy Controls on Content Sharing and Disclosure on Facebook 0.290 Cavusoglu, Huseyin; Phan, Tuan Q.; Cavusoglu, Hasan; Airoldi, Edoardo M.; 2016 ISR
Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective 0.288 Kwon, Hyeokkoo Eric; So, Hyunji; Han, Sang Pil; Oh, Wonseok; 2016 ISR
The Effects of Rewarding User Engagement: The Case of Facebook Apps. 0.284 Claussen, Jorg; Kretschmer, Tobias; Mayrhofer, Philip; 2013 ISR
Determinants of Mobile Apps Success: Evidence from the App Store Market 0.259 Lee, Gunwoong; Raghu, T. S.; 2014 JMIS
Platform Desertion by App Developers 0.234 Tiwana, Amrit; 2015 JMIS
BRAND POSITIONING STRATEGY USING SEARCH ENGINE MARKETING. 0.124 Dou, Wenyu; Lim, Kai H.; Su, Chenting; Zhou, Nan; Cui, Nan; 2010 MISQ
Peer Influence in the Diffusion of iPhone 3G over a Large Social Network 0.120 Matos, Miguel; Ferreira, Pedro; Krackhardt, David; 2014 MISQ
ENHANCING BRAND EQUITY THROUGH FLOW AND TELEPRESENCE: A COMPARISON OF 2D AND 3D VIRTUAL WORLDS. 0.110 Nah, Fiona Fui-Hoon; Eschenbrenner, Brenda; DeWester, David; 2011 MISQ
Digital Infrastructures: The Missing IS Research Agenda. 0.104 Tilson, David; Lyytinen, Kalle; SËrensen, Carsten; 2010 ISR
Product Line Extension in Consumer Software Markets in the Presence of Free Alternatives 0.089 Baird, Aaron; Miller, Chadwick J.; Raghu, T. S.; Sinha, Rajiv K.; 2016 ISR
Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites. 0.084 Lowry, Paul Benjamin; Vance, Anthony; MOODY, GREG; BECKMAN, BRYAN; READ, AARON; 2008 JMIS
A Choice Model for the Selection of Computer Vendors and Its Empirical Estimation. 0.077 Tam, Kar Yan; Hui, Kai-Lung; 2001 JMIS
The Double-Edged Sword of Backward Compatibility: The Adoption of Multigenerational Platforms in the Presence of Intergenerational Services 0.077 Hann, Il-Horn; Koh, Byungwan; Niculescu, Marius F.; 2016 ISR
Evolution of Prices in Electronic Markets Under Diffusion of Price-Comparison Shopping. 0.067 Kocas, Cenk; 2002 JMIS
Effects of ICT Service Innovation and Complementary Strategies on Brand Equity and Customer Loyalty in a Consumer Technology Market 0.065 Xu, Xin; Thong, James Y. L.; Venkatesh, Viswanath; 2014 ISR
SOCIAL INFLUENCE AND KNOWLEDGE MANAGEMENT SYSTEMS USE: EVIDENCE FROM PANEL DATA. 0.062 Wang, Yinglei; Meister, Darren B.; Gray, Peter H.; 2013 MISQ
A Model of Search Intermediaries and Paid Referrals. 0.056 Weber, Thomas A.; Zheng, Zhiqiang (Eric); 2007 ISR