advertising, search, online, sponsored, keywords, sales, revenue, advertisers, ads, keyword, organic, advertisements, selection, click, targeting, indirect, listing, promotional, match, generates
| Chen, Jianqing (1.65) |
Agarwal, Ashish (0.97) |
Lu, Xianghua (0.69) |
Whinston, Andrew B. (0.67) |
| Animesh, Animesh (0.64) |
Viswanathan, Siva (0.64) |
Zhao, Xia (0.64) |
Fan, Ming (0.54) |
| Mukhopadhyay, Tridas (0.49) |
Hosanagar, Kartik (0.48) |
Smith, Michael D. (0.48) |
Liu, De (0.43) |
| Li, Mingzhi (0.41) |
Stallaert, Jan (0.41) |
Whinston, Andrew (0.40) |
Xu, Lizhen (0.40) |
| Jacob, Varghese S. (0.39) |
Ghose, Anindya (0.35) |
Clemons, Eric K. (0.35) |
Oh, Wonseok (0.35) |
| Feng, Juan (0.34) |
Xie, Jinhong (0.34) |
Ramachandran, Vandana (0.33) |
Agarwal, Ritu (0.31) |
| Kumar, Subodha (0.29) |
Asdemir, Kursad (0.28) |
Kumar, Nanda (0.28) |
Im, Il (0.26) |
| Jeong, Seok-Oh (0.26) |
Jun, Jongkun (0.26) |
Dhar, Vasant (0.20) |
Ba, Sulin (0.18) |
| Feng, Yue (0.18) |
Huang, Lihua (0.18) |
Cook Jr., Victor J. (0.17) |
Strong, Edward C. (0.17) |
| Wu, Jianan (0.17) |
Liu, Dengpan (0.16) |
Mookerjee, Vijay S. (0.16) |
Todri-Adamopoulos, Vilma (0.16) |
| Bodoff, David (0.15) |
Ho, Shuk Ying (0.15) |
Xue, Ling (0.12) |
Aron, Ravi (0.11) |
| Chen, Min (0.10) |
Radhakrishnan, Suresh (0.10) |
Ryu, Young U. (0.10) |
Articles (34)
|
Title
|
Topic Weight
|
Author
|
Year
|
Journal
|
| Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales |
0.519 |
Lu, Xianghua;
Zhao, Xia;
|
2014
|
JMIS
|
| Do Organic Results Help or Hurt Sponsored Search Performance? |
0.481 |
Agarwal, Ashish;
Hosanagar, Kartik;
Smith, Michael D.;
|
2015
|
ISR
|
| Ex Ante Information and the Design of Keyword Auctions. |
0.434 |
Liu, De;
Chen, Jianqing;
Whinston, Andrew B.;
|
2010
|
ISR
|
| Advertising Versus Brokerage Model for Online Trading Platforms |
0.409 |
Chen, Jianqing;
Fan, Ming;
Li, Mingzhi;
|
2016
|
MISQ
|
| An Economic Analysis of Online Advertising Using Behavioral Targeting |
0.408 |
Chen, Jianqing;
Stallaert, Jan;
|
2014
|
MISQ
|
| Effects of the Presence of Organic Listing in Search Advertising. |
0.398 |
Xu, Lizhen;
Chen, Jianqing;
Whinston, Andrew;
|
2012
|
ISR
|
| Performance-Based Advertising: Advertising as Signals of Product Quality. |
0.343 |
Feng, Juan;
Xie, Jinhong;
|
2012
|
ISR
|
| Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation. |
0.329 |
Animesh, Animesh;
Ramachandran, Vandana;
Viswanathan, Siva;
|
2010
|
ISR
|
| Competing "Creatively" in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance. |
0.315 |
Animesh, Animesh;
Viswanathan, Siva;
Agarwal, Ritu;
|
2011
|
ISR
|
| Pricing Models for Online Advertising: CPM vs. CPC. |
0.284 |
Asdemir, Kursad;
Kumar, Nanda;
Jacob, Varghese S.;
|
2012
|
ISR
|
| Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms |
0.256 |
Im, Il;
Jun, Jongkun;
Oh, Wonseok;
Jeong, Seok-Oh;
|
2016
|
MISQ
|
| Sponsored Search and Market Efficiency. |
0.197 |
Dhar, Vasant;
Ghose, Anindya;
|
2010
|
ISR
|
| Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews. |
0.175 |
Lu, Xianghua;
Ba, Sulin;
Huang, Lihua;
Feng, Yue;
|
2013
|
ISR
|
| A Two-Stage Model of the Promotional Performance of Pure Online Firms. |
0.174 |
Wu, Jianan;
Cook Jr., Victor J.;
Strong, Edward C.;
|
2005
|
ISR
|
| Advertising Strategies in Electronic Retailing: A Differential Games Approach. |
0.160 |
Liu, Dengpan;
Kumar, Subodha;
Mookerjee, Vijay S.;
|
2012
|
ISR
|
| Selling or Advertising: Strategies for Providing Digital Media Online. |
0.134 |
Fan, Ming;
Kumar, Subodha;
Whinston, Andrew B.;
|
2007
|
JMIS
|
| Competitive Target Advertising and Consumer Data Sharing. |
0.117 |
Zhao, Xia;
Xue, Ling;
|
2012
|
JMIS
|
| Achieving the Optimal Balance Between Investment in Quality and Investment in Self-Promotion for Information Products. |
0.109 |
Aron, Ravi;
Clemons, Eric K.;
|
2001
|
JMIS
|
| Can Payment-per-Click Induce Improvements in Click Fraud Identification Technologies? |
0.102 |
Chen, Min;
Jacob, Varghese S.;
Radhakrishnan, Suresh;
Ryu, Young U.;
|
2015
|
ISR
|
| Vertical Differentiation and a Comparison of Online Advertising Models. |
0.098 |
Lin, Mei;
Ke, Xuqing;
Whinston, Andrew B.;
|
2012
|
JMIS
|