An Investigation of the Effectiveness of Color and Graphical Information Presentation Under Varying Time Constraints.

Author List: Benbasat, Izak; Dexter, Albert S.;
MIS Quarterly, 1986, Volume 10, Issue 1, Page 59-83.
A laboratory experiment was conducted to assess the influence of color and information presentation differences on user perceptions and decision making under varying time constraints. Three different information presentations were evaluated: tabular, graphical, and combined tabular-graphical. Tabular reports led to better decision making and graphical reports led to faster decision making when time constraints were low. The combined report, which integrated the advantages associated with both tabular and graphical presentation, was the superior report format in terms of performance and was rated very highly by decision makers. Color led to improvements in decision making; this was especially pronounced when high time constraints were present.
Keywords: Graphic presentation; information system design; user-machine systems.
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#266 0.488 information presentation graphics format systems graphical graphs design recall representation comprehension experimental presentations experiment presented variables formats graphic tabular led
#8 0.178 decision making decisions decision-making makers use quality improve performance managers process better results time managerial task significantly help indicate maker
#51 0.124 results study research experiment experiments influence implications conducted laboratory field different indicate impact effectiveness future participants evidence test controlled involving
#193 0.086 time use size second appears form larger benefits combined studies reasons selected underlying appear various significantly result include make attention
#74 0.060 high low level levels increase associated related characterized terms study focus weak hand choose general lower best predicted conditions implications