Information Systems For Competitive Advantage: Implementation of a Planning Process.

Author List: Rackoff, Nick; Wiseman, Charles; Ullrich, Walter A.;
MIS Quarterly, 1985, Volume 9, Issue 4, Page 285-294.
As the pace of competition intensifies in the 80's, the use of information systems as competitive weapons is accelerating. Among the now classic cases are the computerized reservation system of American Airlines, the Cash Management Account of Merrill Lynch, and the order entry system of American Hospital Supply. These are examples of strategic information systems (SIS) The work that gave rise to this paper addresses the question, 'How can an organization discover such SIS opportunities systematically?' The authors developed and implemented a five-phase planning process to identify and evaluate SIS and to win top management support. Underlying their approach is a conceptual framework that views an enterprise's suppliers, customers, and competitors as the strategic targets of five strategic thrusts: differentiation, cost, innovation, growth, and alliance. Strategic thrusts represent the fundamental link between the firm's strategy and its use of information technology. Strategic information systems support and shape the organization's strategic thrusts.
Keywords: competitive advantage competitive strategy; information systems planning; planning process.; strategic information systems
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#123 0.303 information strategy strategic technology management systems competitive executives role cio chief senior executive cios sis support organization officer position ceos
#77 0.274 information systems paper use design case important used context provide presented authors concepts order number various underlying implementation framework nature
#78 0.126 planning strategic process management plan operational implementation critical used tactical effectiveness number identified activities years effective developed issues empirical plans
#242 0.107 market competition competitive network markets firms products competing competitor differentiation advantage competitors presence dominant structure share using incumbent make important
#138 0.074 use question opportunities particular identify information grammars researchers shown conceptual ontological given facilitate new little constraints dual answer post-adoption theory