The New Organizing Logic of Digital Innovation: An Agenda for Information Systems Research.

Author List: Yoo, Youngjin; Henfridsson, Ola; Lyytinen, Kalle;
Information Systems Research, 2010, Volume 21, Issue 4, Page 724-735.
In this essay, we argue that pervasive digitization gives birth to a new type of product architecture: the layered modular architecture. The layered modular architecture extends the modular architecture of physical products by incorporating four loosely coupled layers of devices, networks, services, and contents created by digital technology. We posit that this new architecture instigates profound changes in the ways that firms organize for innovation in the future. We develop (1) a conceptual framework to describe the emerging organizing logic of digital innovation and (2) an information systems research agenda for digital strategy and the creation and management of corporate information technology infrastructures.
Keywords: digital innovation; digitization; doubly distributed networks; layered modular architecture; organizing logic; product architecture
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#43 0.278 architecture scheme soa distributed architectures layer discuss central difference coupled service-oriented advantages standard loosely table services classification layered included update
#212 0.232 business digital strategy value transformation economy technologies paper creation digitization strategies environment focus net-enabled services processes insights challenges key response
#210 0.120 innovation innovations innovative organizing technological vision disruptive crowdsourcing path implemented explain base opportunities study diversity taking actors practice shape creation
#222 0.086 research researchers framework future information systems important present agenda identify areas provide understanding contributions using literature studies paper potential review
#89 0.063 product products quality used characteristics examines role provide goods customization provides offer core sell key potential stronger insights design initial