TV's Dirty Little Secret: The Negative Effect of Popular TV on Online Auction Sales

Author List: Hinz, Oliver; Hill, Shawndra; Kim, Ju-Young;
MIS Quarterly, 2016, Volume 40, Issue 3, Page 623-644.
Timing online auctions to attract a large number of prospective buyers is important for sellers. This study examines whether online auction sellers need to account for exogenous effects like TV viewing when timing and predicting their auction results. An ongoing debate questions whether TV viewers can spread their attention across multiple devices while watching TV, for example, by concurrently shopping online or posting on social media. Recent research has focused on understanding cross-media effects; however, little attention has been given to TV viewership's relationship with a very important economic activity, namely participation in online auctions.
Keywords: Cross-media effects; online auctions; attention economy; instrumental variable approach; second screen; electronic commerce
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#91 0.205 auctions auction bidding bidders bid combinatorial bids online bidder strategies sequential prices design price using outcomes behavior theoretical computational efficiency
#285 0.199 effects effect research data studies empirical information literature different interaction analysis implications findings results important set large provide using paper
#122 0.151 attention utilization existing codification model received does limitations theories receiving literature paying causes additional building examine examination focusing technological initial
#130 0.118 online users active paper using increasingly informational user data internet overall little various understanding empirical despite lead cascades help availability
#234 0.108 social networks influence presence interactions network media networking diffusion implications individuals people results exchange paper sites evidence self-disclosure important examine