Information Systems Research, 2015, Volume 26,
Issue 2, Page 266-281.
Intraplatform competition has received scant attention in prior studies, which predominantly study interplatform competition. We develop a middle-range theory of how complementarity between input control and a platform extension's modularizationÑby inducing evolutionÑinfluences its performance in a platform market. Primary and archival data spanning five years from 342 Firefox extensions show that such complementarity fosters performance by accelerating an extension's perpetual evolution.
Keywords: platforms ; ecosystems ; evolution ; modularity ; input control ; platform governance ; Garen ; endogeneity ; apps ; platform extensions