Information Discovery and the Long Tail of Motion Picture Content

Author List: Kumar, Anuj; Smith, Michael D.;
MIS Quarterly, 2014, Volume 38, Issue 4, Page 1057-1078.
Recent papers have shown that, in contrast to the long tail theory, movie sales remain concentrated in a small number of hits. These papers have argued that concentrated sales can be explained, in part, by heterogeneity in quality and increasing returns from social effects. Our research analyzes an additional explanation: how incomplete information may skew sales patterns. We use the movie broadcast on pay-cable channels as an exogenous shock to the availability of information, and analyze how this shock changes the resulting sales distribution.
Keywords: Incomplete information; product discovery; multichannel distribution; movie industry; cannibalization; movie broadcast; DVD sales and rental; long tail; sales distribution
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#23 0.402 channel distribution demand channels sales products long travel tail new multichannel available product implications strategy allows internet revenue technologies times
#260 0.121 policy movie demand features region effort second threshold release paid number regions analyze period respect availability released lower effect results
#32 0.073 research studies issues researchers scientific methodological article conducting conduct advanced rigor researcher methodology practitioner issue relevance findings validation papers published
#148 0.066 productivity information technology data production investment output investments impact returns using labor value research results evidence spillovers industries analysis gains
#230 0.061 adaptation patterns transition new adjustment different critical occur manner changes adapting concept novel temporary accomplish experience period managers transitions frequency
#225 0.054 information environment provide analysis paper overall better relationships outcomes increasingly useful valuable available increasing greater regarding levels decisions viewed relative