An Empirical Analysis of the Impact of Pre-Release Movie Piracy on Box Office Revenue

Author List: Ma, Liye; Montgomery, Alan; Singh, Param Vir;

Information Systems Research, 2014, Volume 25, Issue 3, Page 590-603.

Digital distribution channels raise many new challenges for managers in the media industry. This is particularly true for movie studios where high-value content can be stolen and released through illegitimate digital channels, even prior to the release of the movie in legal channels. In response to this potential threat, movie studios have spent millions of dollars to protect their content from unauthorized distribution throughout the lifecycle of films. They have focused their efforts on the pre-release period under the assumption that pre-release piracy could be particularly harmful for a movie’s success.

Keywords: movies;box office revenue;piracy;forecasting

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#260	0.227	policy movie demand features region effort second threshold release paid number regions analyze period respect availability released lower effect results
#23	0.210	channel distribution demand channels sales products long travel tail new multichannel available product implications strategy allows internet revenue technologies times
#201	0.143	piracy goods digital property intellectual rights protection presence legal consumption music consumers enforcement publisher pirate producers policies copyright provision profits
#291	0.092	local global link complex view links particularly need thought number supports efforts difficult previously linked achieving simple poor individual rise
#220	0.066	research study different context findings types prior results focused studies empirical examine work previous little knowledge sources implications specifically provide
#131	0.064	media social content user-generated ugc blogs study online traditional popularity suggest different discourse news making anonymity marketing videos choices page