Factors Affecting Bloggers' Knowledge Sharing: An Investigation Across Gender.

Author List: Chai, Sangmi; Das, Sanjukta; Rao, H. Raghav;
Journal of Management Information Systems, 2011, Volume 28, Issue 3, Page 309-342.
Blogs have emerged as an innovative tool for sharing information and knowledge, and they command significant interest from information technology (IT) users as well as providers. Our study establishes a research framework to provide an understanding of the factors affecting knowledge sharing among bloggers in online social networks. The research results indicate that bloggers' trust, strength of social ties, and reciprocity all have a positive effect on their knowledge-sharing behavior. Further, the impact of each factor on such behavior varies by gender. Our results provide evidence that offline expected social norms tend to persist in the online blogosphere and that gender differences need to be considered as a significant factor in understanding the IT usage behavior in the context of social capital theory. For IT managers and blog service providers, our results also highlight the importance of being gender aware in an effort to elicit participation from all constituent members for the successful adoption and usage of blogs as a knowledge-sharing mechanism.
Keywords: bloggers; blogs; gender; information privacy; knowledge sharing; trust
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#116 0.163 research study influence effects literature theoretical use understanding theory using impact behavior insights examine influences mechanisms specifically context perspective findings
#198 0.143 factors success information critical management implementation study factor successful systems support quality variables related results key model csf importance determinants
#166 0.128 negative positive effect findings results effects blog suggest role blogs posts examined period relationship employees research employee bloggers reveal companies
#234 0.124 social networks influence presence interactions network media networking diffusion implications individuals people results exchange paper sites evidence self-disclosure important examine
#245 0.104 knowledge sharing contribution practice electronic expertise individuals repositories management technical repository knowledge-sharing shared contributors novelty features peripheral share benefit seekers
#247 0.073 online evidence offline presence empirical large assurance likely effect seal place synchronous population sites friends increases isomorphism rewards drop intermediaries
#19 0.066 content providers sharing incentive delivery provider net incentives internet service neutrality broadband allow capacity congestion revenue cost efficient enhanced provides
#218 0.062 role roles gender differences women significant play age men plays sample differ played vary understand critical greater implications relatively offered