Network Externalities and Technology Use: A Quantitative Analysis of Intraorganizational Blogs.

Author List: Wattal, Sunil; Racherla, Pradeep; Mandviwalla, Munir;
Journal of Management Information Systems, 2010, Volume 27, Issue 1, Page 145-173.
The article presents the results of a study which examined the use of blogs in a corporate context, focusing on the social aspects of such information systems. The role of network externalities, positive feedback, and the demographic variables of age and gender were analyzed. The results of the study indicated that network effects were stronger for younger users and women, and strongest for relational networks. The effect of age was nonlinear. Positive feedback and use of blogs by managers correlated with increased blogging.
Keywords: corporate blogs;network externalities;social computing;social networks;technology usage
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List of Topics

#166 0.264 negative positive effect findings results effects blog suggest role blogs posts examined period relationship employees research employee bloggers reveal companies
#249 0.167 network networks social analysis ties structure p2p exchange externalities individual impact peer-to-peer structural growth centrality participants sharing economic ownership embeddedness
#218 0.125 role roles gender differences women significant play age men plays sample differ played vary understand critical greater implications relatively offered
#276 0.107 satisfaction information systems study characteristics data results using user related field survey empirical quality hypotheses important success various indicate tested
#265 0.071 collaborative groups feedback group work collective individuals higher effects efficacy perceived tasks members environment writing experiment did task intelligence compared
#174 0.050 use support information effective behaviors work usage examine extent users expertise uses longitudinal focus routine revealed volume constructs contributes operations