Business Models for Monetizing Internet Applications and Web Sites: Experience, Theory, and Predictions.

Author List: Clemons, Eric K.;
Journal of Management Information Systems, 2009, Volume 26, Issue 2, Page 15-41.
Almost all attempts to date to monetize Internet applications targeted at individuals have focused on natural extensions of traditional media or traditional retailing. Most are either some form of consumer-focused advertising or of consumer-focused e-commerce. And yet the Net is far more powerful than traditional media on one hand, and far more liberating and thus inappropriate as an alternative to traditional media on the other. There are numerous potential online business models that are not based on advertising. This paper explores several such areas and divides them into two basic categories, those that sell some product, experience, content, or service and earn revenues from the sale, and those that provide access to consumers and charge for access. It further divides each of these major categories into subcategories, and for each subcategory reviews current experience, places it in the context of the relevant literature in competitive strategy, and uses that theory to make predictions. The paper concludes with strategic recommendations for corporations as well as with suggestions for further research.
Keywords: business models for the Internet; future of online advertising; monetizing the Internet; strategic information systems
Algorithm:

List of Topics

#292 0.192 information research literature systems framework review paper theoretical based potential future implications practice discussed current concept propositions findings provided extant
#228 0.140 internet peer used access web influence traditional fraud world ecology services impact cases wide home studies addition choice 2008 telephone
#246 0.084 strategic benefits economic benefit potential systems technology long-term applications competitive company suggest additional companies industry operating costs difficult substantial total
#112 0.082 services service network effects optimal online pricing strategies model provider provide externalities providing base providers fee complementary demand offer derive
#64 0.081 advertising search online sponsored keywords sales revenue advertisers ads keyword organic advertisements selection click targeting indirect listing promotional match generates
#131 0.074 media social content user-generated ugc blogs study online traditional popularity suggest different discourse news making anonymity marketing videos choices page
#221 0.065 competence experience versus individual disaster employees form npd concept context construct effectively focus functionalities front-end knowledge-intensive stage explores set definition
#199 0.060 reviews product online review products wom consumers consumer ratings sales word-of-mouth impact reviewers word using effect marketing helpfulness electronic commerce