Online Reverse Auctions and the Dynamics of Trust.

Author List: Charki, Mohamed Hédi; JOSSERAND, EMMANUEL;

Journal of Management Information Systems, 2008, Volume 24, Issue 4, Page 175-197.

This research explores the effect of the introduction of online reverse auctions (ORAs) on interorganizational trust between buyers and suppliers in the retail industry. Building upon the notion of the spirit of the technology and the organizing vision, we shed light on the "equivoque" nature of ORAs. In an integrative model, we show how the desocialization associated with the introduction to ORAs can lead to distrust. Our findings show specifically the importance of the role played by technical problems and rumors.

Keywords: distrust; online reverse auctions; online trust; opportunism; rumor; unethical behavior

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List of Topics

#202	0.273	online uncertainty reputation sellers buyers seller marketplaces markets marketplace buyer price signaling auctions market premiums ebay transaction reverse literature comments
#161	0.158	role relationship positively light important understanding related moderating frequency intensity play stronger shed contribution past considered maintenance effort effect specifically
#172	0.126	trust trusting study online perceived beliefs e-commerce intention trustworthiness relationships benevolence initial importance trust-building examines discussed building future context transactions
#100	0.110	affective concepts role questions game gaming production games logic play shaping frames future network natural processes evidence addresses reference theorizing
#52	0.098	supply chain information suppliers supplier partners relationships integration use chains technology interorganizational sharing systems procurement buyer interfirm coordination enterprises flexibility