The Impact of Individualism--Collectivism, Social Presence, and Group Diversity on Group Decision Making Under Majority Influence.

Author List: Zhang, Dongsong; Lowry, Paul Benjamin; Zhou, Lina; FU, XIAOLAN;
Journal of Management Information Systems, 2007, Volume 23, Issue 4, Page 53-80.
Majority influence is the attempt by a majority of group members to impose their common position on group dissenters during group decision making. Because of globalization, the use of cross-cultural teams in group tasks is becoming increasingly common. The objective of this study was to investigate how national culture, social presence, and group diversity may affect majority influence in a group decision-making context. A total of 183 groups participated in a large-scale empirical experiment at multiple sites. The results show that the national culture of group minorities has a significant impact on majority influence and that the use of computer-mediated communication can reduce majority influence. The findings have both theoretical and practical implications for improving the outcome and the effectiveness of group decision making in cross-cultural environments.
Keywords: CMC; computer-mediated communication; culture; group decision making; group decision systems; group diversity; majority influence; social presence; virtual teams
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#233 0.337 group gss support groups systems brainstorming research process electronic members results paper effects individual ebs using used anonymity ideas discussion
#116 0.175 research study influence effects literature theoretical use understanding theory using impact behavior insights examine influences mechanisms specifically context perspective findings
#8 0.135 decision making decisions decision-making makers use quality improve performance managers process better results time managerial task significantly help indicate maker
#234 0.098 social networks influence presence interactions network media networking diffusion implications individuals people results exchange paper sites evidence self-disclosure important examine
#28 0.097 cultural culture differences cross-cultural states united status national cultures japanese studies japan influence comparison versus china participants country singapore diverse
#180 0.056 multiple elements process environments complex integrated interdependencies design different developing integration order approach dialogue framework capabilities settings building focus distinct