Market Segmentation Within Consolidated E-Markets: A Generalized Combinatorial Auction Approach.

Author List: Jones, Joni L.; Easley, Robert F.; Koehler, Gary J.;
Journal of Management Information Systems, 2006, Volume 23, Issue 1, Page 161-182.
We analyze an e-market design that allows multiple market segments to be served simultaneously with a single generalized combinatorial auction. The mechanism uses rule-based bids designed to accommodate various kinds of bidders, such as those more sensitive to price or those more restricted in their requirements. We demonstrate experimentally--using agent-based simulation of the actual market for television advertising slots--that the rule-based approach effectively handles the wide range of market segments, while maintaining buyer and seller surplus and efficiently allocating goods.
Keywords: combinatorial auction; electronic markets; market segmentation
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List of Topics

#91 0.218 auctions auction bidding bidders bid combinatorial bids online bidder strategies sequential prices design price using outcomes behavior theoretical computational efficiency
#5 0.157 consumer consumers model optimal welfare price market pricing equilibrium surplus different higher results strategy quality cost lower competition firm paper
#44 0.127 approach analysis application approaches new used paper methodology simulation traditional techniques systems process based using proposed method present provides various
#62 0.109 price buyers sellers pricing market prices seller offer goods profits buyer two-sided preferences purchase intermediary traditional marketplace decisions intermediaries selling
#84 0.108 electronic markets commerce market new efficiency suppliers internet changes marketplace analysis suggests b2b marketplaces industry examine easy product making physical
#125 0.099 framework model used conceptual proposed given particular general concept frameworks literature developed develop providing paper developing guidelines concepts appropriate set
#236 0.074 form items item sensitive forms variety rates contexts fast coefficients meaning higher robust scores hardware providing compared single complete subgroups
#64 0.050 advertising search online sponsored keywords sales revenue advertisers ads keyword organic advertisements selection click targeting indirect listing promotional match generates