The Role of System Trust in Business-to-Consumer Transactions.

Author List: PENNINGTON, ROBIN; WILCOX, H. DIXON; Grover, Varun;
Journal of Management Information Systems, 2003, Volume 20, Issue 3, Page 197-226.
It has been argued that the buyer's trust of the vendor is a critical precursor to a transactional relationship in an e-commerce environment. This study uses an experimental survey to test a model that includes a number of factors such as trust mechanisms, "system trust," and vendor reputation. The results suggest that one trust mechanism, vendor guarantees, has a direct influence on system trust. Further, within e-commerce situations, system trust plays an important role in the nomological network by directly affecting trust in vendors and indirectly affecting attitudes and intentions to purchase. These results held in the case of both firms with and without an established reputation. The results demonstrate the importance of interventions such as self-reported vendor guarantees that affect system trust in enabling successful e-commerce outcomes.
Keywords: e-commerce; intention to purchase; reputation in e-commerce; system trust; trust in vendor
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#172 0.318 trust trusting study online perceived beliefs e-commerce intention trustworthiness relationships benevolence initial importance trust-building examines discussed building future context transactions
#173 0.233 effect impact affect results positive effects direct findings influence important positively model data suggest test factors negative affects significant relationship
#118 0.101 online consumers consumer product purchase shopping e-commerce products commerce website electronic results study behavior experience b2c impact internet purchases websites
#47 0.084 outsourcing vendor client sourcing vendors clients relationship firms production mechanisms duration mode outsourced vendor's effort activities in-house managing technology domestic
#163 0.081 critical realism theory case study context affordances activity causal key identifies evolutionary history generative paper events lead mechanisms evolution change
#202 0.079 online uncertainty reputation sellers buyers seller marketplaces markets marketplace buyer price signaling auctions market premiums ebay transaction reverse literature comments