Rosenbluth International: Strategic Transformation of a Successful Enterprise.

Author List: Clemons, Eric K.; Hann, Il-Horn;

Journal of Management Information Systems, 1999, Volume 16, Issue 2, Page 9/27/2017.

Successful companies find it exceedingly difficult to change their business strategy radically in response to impending changes in their competitive environment. Here, the authors analyze how Rosenbluth International, one of the largest travel agencies, was able to accomplish that. Threatened with disintemediation during the period of drastic restructuring of travel brokerage, the company strategically revised its value proposition. It has divested itself of its leisure travel segment and offered a range of its services on a fee basis to its customers, rather than rely on commissions by the suppliers of travel services, as it had done previously. This strategic change was enabled by information systems, several of them highly innovative, which Rosenbluth had used strategically in its prior business initiatives. The paper analyzes the management of strategic transition at Rosenbluth International in the light of general theory of organizational resistance to change.

Keywords: competitive information systems; organizational change; strategic transformation; travel industry

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List of Topics

#246	0.206	strategic benefits economic benefit potential systems technology long-term applications competitive company suggest additional companies industry operating costs difficult substantial total
#212	0.175	business digital strategy value transformation economy technologies paper creation digitization strategies environment focus net-enabled services processes insights challenges key response
#185	0.164	change organizational implementation case study changes management organizations technology organization analysis successful success equilibrium radical efforts initiatives managing resistance individuals
#23	0.151	channel distribution demand channels sales products long travel tail new multichannel available product implications strategy allows internet revenue technologies times
#110	0.078	theory theories theoretical paper new understanding work practical explain empirical contribution phenomenon literature second implications different building based insights need
#230	0.071	adaptation patterns transition new adjustment different critical occur manner changes adapting concept novel temporary accomplish experience period managers transitions frequency