A Motivational Model of Microcomputer Usage.

Author List: Igbaria, Magid; Parasuraman, Saroj; Baroudi, Jack J.;

Journal of Management Information Systems, 1996, Volume 13, Issue 1, Page 127-143.

Survey data gathered from 471 professionals and managers in 62 companies in North America were used to test a motivational model of microcomputer usage. The model synthesized prior research findings and proposed that perceived usefulness, perceived fun/enjoyment, and social pressure would motivate increased use of microcomputers by professionals and managers. Results provided substantial support for the proposition that perceived usefulness (rather than perceived fun or social pressure) is the principal motivator. The findings also demonstrated that perceived complexity is a key intervening variable linking the antecedent variables (skills, organizational support, and organizational usage) with the three motivational variables. The results also suggested that skills play a critical role in affecting microcomputer usage. Skills directly promote microcomputer usage and influence usage through their effects on perceived usefulness, perceived enjoyment, and social pressure. The findings of the study contribute to an expanded understanding of the factors that promote microcomputer usage and also have important implications for the management of information systems.

Keywords: end-user skills; microcomputer usage; perceived usefulness; social pressure.

Algorithm:

List of Topics

#42	0.371	perceived results study field individual support effects microcomputer pressure external usefulness test psychological obligations characteristics variables indicate existence availability investigating
#153	0.240	usage use self-efficacy social factors individual findings influence organizations beliefs individuals support anxiety technology workplace key outcome behavior contextual longitudinal
#72	0.102	skills professionals skill job analysts managers study results need survey differences jobs different significantly relative required motivation programmers technical factors
#224	0.085	complexity task environments e-business environment factors technology characteristics literature affect influence role important relationship model organizational contingent actual map dimension
#15	0.072	motivation intrinsic theory social extrinsic expectancy motivations motivate usage enjoyment rewards consequences reciprocity organizational motivational focus helping system's exploratory substantial
#108	0.070	model research data results study using theoretical influence findings theory support implications test collected tested based empirical empirically context paper