Research Report: Modifying Paradigms--Individual Differences, Creativity Techniques, and Exposure to Ideas in Group Idea Generation.

Author List: Garfield, Monica J.; Taylor, Nolan J.; Dennis, Alan R.; Satzinger, John W.;

Information Systems Research, 2001, Volume 12, Issue 3, Page 322.

In today's networked economy, ideas that challenge existing business models and paradigms are becoming more important. This study investigated how individual differences, groupware-based creativity techniques, and ideas from others influenced the type of ideas that individuals generated. While individual differences were important (in that some individuals were inherently more likely to generate ideas that followed the existing problem paradigm while others were more likely to generate paradigm-modifying ideas that attempted to change the problem paradigm), the exposure to paradigm-modifying ideas from others and the use of intuitive groupware-based creativity techniques rather than analytical groupware-based creativity techniques were found to increase the number of paradigm-modifying ideas produced.

Keywords: Cognitive Style; Creativity; Creativity Techniques; Feedback; Group Simulator; Groupware; Idea Generation; Individual Differences; KAI; Kirton Adaption-Innovation Inventory; MB TI; Myers-Briggs Type Indicator

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#142	0.647	creativity ideas idea creative individual generation techniques individuals problem support cognitive ideation stimuli memory generate enhance generated solutions solving quality
#184	0.136	modeling models model business research paradigm components using representation extension logical set existing way aspects issues current integrated languages traditional
#51	0.068	results study research experiment experiments influence implications conducted laboratory field different indicate impact effectiveness future participants evidence test controlled involving