EXPLAINING BROADBAND ADOPTION IN RURAL AUSTRALIA: MODES OF REFLEXIVITY AND THE MORPHOGENETIC APPROACH.

Author List: Dobson, Philip; Jackson, Paul; Gengatharen, Denise;
MIS Quarterly, 2013, Volume 37, Issue 3, Page 965-991.
Universal fast broadband is currently being implemented by the Australian government. It is the largest single project in Australia's history. Represented as a nation-building exercise by the government and many public and private promoters, it is vilified by others as a massive waste of taxpayers' money. Ultimately the target of successful universal availability will require that metropolitan installations subsidize rural adoption. The take-up of these facilities, particularly in regional and remote areas, constitutes a complex, multi-factorial scenario in which political, personal, and organizational decisions are shaped by physical, cultural, economic, and ideological elements. Critical realism is proposed here as an aid for examining the complex reality of rural adoption for communities and small businesses in the regions. This article highlights the importance of considering individual reflexivity in explaining the adoption decision and potential adoption barriers.
Keywords: broadband adoption; internal conversation theory; morphogenetic approach; technology adoption
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#163 0.202 critical realism theory case study context affordances activity causal key identifies evolutionary history generative paper events lead mechanisms evolution change
#260 0.152 policy movie demand features region effort second threshold release paid number regions analyze period respect availability released lower effect results
#49 0.144 adoption diffusion technology adopters innovation adopt process information potential innovations influence new characteristics early adopting set compatibility time initial current
#79 0.099 public government private sector state policy political citizens governments contributors agencies issues forums mass development organizations issue differences economic study
#135 0.072 project projects development management isd results process team developed managers teams software stakeholders successful complex develop contingencies problems greater planning
#158 0.058 capital social ict communication rural icts cognitive society information well-being relational india societal empirically create develop disadvantaged technologies explore china
#192 0.052 small business businesses firms external firm's growth size level expertise used high major environment lack resources companies internally factors internal