BRIDGING THE QUALITATIVE-QUANTITATIVE DIVIDE: GUIDELINES FOR CONDUCTING MIXED METHODS RESEARCH IN INFORMATION SYSTEMS.

Author List: Venkatesh, Viswanath; Brown, Susan A.; Bala, Hillol;
MIS Quarterly, 2013, Volume 37, Issue 1, Page 21-54.
Mixed methods research is an approach that combines quantitative and qualitative research methods in the same research inquiry. Such work can help develop rich insights into various phenomena of interest that cannot be fully understood using only a quantitative or a qualitative method. Notwithstanding the benefits and repeated calls for such work, there is a dearth of mixed methods research in information systems. Building on the literature on recent methodological advances in mixed methods research, we develop a set of guidelines for conducting mixed methods research in IS. We particularly elaborate on three important aspects of conducting mixed methods research: (1) appropriateness of a mixed methods approach; (2) development of meta-inferences (i.e., substantive theory) from mixed methods research; and (3) assessment of the quality of meta-inferences (i.e., validation of mixed methods research). The applicability of these guidelines is illustrated using two published IS papers that used mixed methods.
Keywords: Meta-inferences; mixed methods; multimethod; positivist; qualitative; quantitative; research design; research method
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#289 0.353 qualitative methods quantitative approaches approach selection analysis criteria used mixed methodological aspects recent selecting combining known conclusions included article appropriateness
#32 0.193 research studies issues researchers scientific methodological article conducting conduct advanced rigor researcher methodology practitioner issue relevance findings validation papers published
#86 0.164 methods information systems approach using method requirements used use developed effective develop determining research determine assessment useful series critical existing
#21 0.138 research information systems science field discipline researchers principles practice core methods area reference relevance conclude set focus propose perspective inquiry
#110 0.064 theory theories theoretical paper new understanding work practical explain empirical contribution phenomenon literature second implications different building based insights need