CONSUMER ACCEPTANCE AND USE OF INFORMATION TECHNOLOGY: EXTENDING THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY.

Author List: Venkatesh, Viswanath; Thong, James Y. L.; Xu, Xin;

MIS Quarterly, 2012, Volume 36, Issue 1, Page 157-178.

This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT:hedonic motivation, price value, and habit. Individual differences-namely, age, gender, and experience-are hypohthesized to moderate the effects of these constructs on behavioral intention and technology use. Result from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.

Keywords: Unified theory of acceptance and use of technology (UTAUT; UTAUT2); habit; hedonic motivation; price value; mobile Internet; consumer; technology adoption

Algorithm:

List of Topics

#140	0.563	model use theory technology intention information attitude acceptance behavioral behavior intentions research understanding systems continuance models planned percent attitudes predict
#108	0.171	model research data results study using theoretical influence findings theory support implications test collected tested based empirical empirically context paper
#118	0.101	online consumers consumer product purchase shopping e-commerce products commerce website electronic results study behavior experience b2c impact internet purchases websites