WHAT SIGNAL ARE YOU SENDING? HOW WEBSITE QUALITY INFLUENCES PERCEPTIONS OF PRODUCT QUALITY AND PURCHASE INTENTIONS.

Author List: Wells, John D.; Valacich, Joseph S.; Hess, Traci J.;

MIS Quarterly, 2011, Volume 35, Issue 2, Page 373-A18.

The article presents marketing management research on the impact of Web site design influences consumer behavior in electronic commerce. Signalling theory is employed to consider if the perception of Web site quality by consumers influences their perceptions of product quality and their purchasing decisions in electronic commerce. Web site quality perceptions were found to have a significant correlation to product quality perception and purchasing decisions, and a greater influence on perceived product quality when consumers had higher information asymmetries.

Keywords: Signaling theory; signals; cues; website quality; eCommerce; perceived quality; credibility; information asymmetries

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List of Topics

#118	0.402	online consumers consumer product purchase shopping e-commerce products commerce website electronic results study behavior experience b2c impact internet purchases websites
#275	0.230	perceptions attitudes research study impacts importance perceived theory results perceptual perceive perception impact relationships basis significant positive reported common individuals
#115	0.156	quality different servqual service high-quality difference used quantity importance use measure framework impact assurance better include means van dimensions assessing
#33	0.112	web site sites content usability page status pages metrics browsing design use web-based guidelines results implications portal loyalty navigability addition