THE EFFECTS OF TREE-VIEW BASED PRESENTATION ADAPTATION ON MOBILE WEB BROWSING.

Author List: Adipat, Boonlit; Zhang, Dongson; Zhou, Lina;
MIS Quarterly, 2011, Volume 35, Issue 1, Page 99-122.
Accessing the Web from mobile handheld devices has become increasingly common. However, accomplishing that task remains challenging mainly due to the physical constraints of handheld devices and the static presentation of Web pages. Adapting the presentation of Web pages is, therefore, critical to enabling effective mobile Web browsing and information searching. Based on cognitive fit theory and information foraging theory, we propose a novel hybrid approach to adapting Web page presentation that integrates three types of adaptation techniques, namely tree-view, hierarchical text summarization, and colored keyword highlighting. By following the design science research framework, we implemented the proposed approach on handheld devices and empirically evaluated the effects of presentation adaptation on mobile Web browsing. The results show that presentation adaptation significantly improves user performance and perception of mobile Web browsing. We also discover that the positive impact of presentation adaptation is moderated by the complexity of an information search task. The findings have significant theoretical and practical implications for the design and implementation of mobile Web applications.
Keywords: Presentation adaptation; mobile handheld device; Web browsing and searching; interface design; usability testing
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#33 0.166 web site sites content usability page status pages metrics browsing design use web-based guidelines results implications portal loyalty navigability addition
#266 0.150 information presentation graphics format systems graphical graphs design recall representation comprehension experimental presentations experiment presented variables formats graphic tabular led
#116 0.120 research study influence effects literature theoretical use understanding theory using impact behavior insights examine influences mechanisms specifically context perspective findings
#160 0.117 mobile telecommunications devices wireless application computing physical voice phones purchases ubiquitous applications conceptualization secure pervasive differential usability increasing local location
#37 0.106 intelligence business discovery framework text knowledge new existing visualization based analyzing mining genetic algorithms related techniques large proposed novel artificial
#230 0.097 adaptation patterns transition new adjustment different critical occur manner changes adapting concept novel temporary accomplish experience period managers transitions frequency
#295 0.077 task fit tasks performance cognitive theory using support type comprehension tools tool effects effect matching types theories modification working time
#93 0.073 performance results study impact research influence effects data higher efficiency effect significantly findings impacts empirical significant suggest outcomes better positive