WEB 2.0 AND POLITICS: THE 2008 U.S. PRESIDENTIAL ELECTION AND AN E-POLITICS RESEARCH AGENDA.

Author List: Wattal, Sunil; Schuff, David; Mandviwalla, Munir; Williams, Christine B.;
MIS Quarterly, 2010, Volume 34, Issue 4, Page 669-688.
The Internet was a major factor in the 2008 U.S. presidential campaign and has become an important tool for political communication and persuasion. Yet, information systems research is generally silent on the role of the Internet in politics. In this paper, we argue that IS is positioned to enhance understanding of the influence of the Internet on politics, and, more specifically, the process of election campaigning using Internet-based technologies such as Web 2.0. In this paper, we discuss how these technologies can change the nature of competition in politics and replace or complement traditional media. Our empirical study on how Web 2.0 technologies were used by the candidates leading up to the 2008 U.S. presidential primaries sheds light on how these technologies influenced candidate performance. Finally, we outline a research agenda highlighting where IS can contribute to the academic discourse on e-politics.
Keywords: digital democracy; e-politics; new media; online; web 2.0
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#228 0.304 internet peer used access web influence traditional fraud world ecology services impact cases wide home studies addition choice 2008 telephone
#222 0.203 research researchers framework future information systems important present agenda identify areas provide understanding contributions using literature studies paper potential review
#282 0.138 power perspective process study rational political perspectives politics theoretical longitudinal case social rationality formation construction shows multiple instead understanding fact
#161 0.122 role relationship positively light important understanding related moderating frequency intensity play stronger shed contribution past considered maintenance effort effect specifically
#179 0.118 technologies technology new findings efficiency deployed common implications engineers conversion change transformational opportunity deployment make making improve powerful choosing enhance
#203 0.057 communication media computer-mediated e-mail richness electronic cmc mail medium message performance convergence used communications messages face-to-face findings participants results work