PLS: A Silver Bullet?

Author List: Marcoulides, George A.; Saunders, Carol;

MIS Quarterly, 2006, Volume 30, Issue 2, Page 211-211.

The article offers information and guidelines when using partial least squares (PLS) modeling. The authors discuss the importance of researchers proposing consistent models with available theoretical knowledge. Researchers should also perform data screening as well as examinations of the psychometric properties of all variables in the model. They discuss some of the factors which should be explored by researchers when choosing appropriate sample sizes with PLS modeling.

Keywords:

Algorithm:

List of Topics

#11	0.676	structural pls measurement modeling equation research formative squares partial using indicators constructs construct statistical models researchers latent analysis results sem
#110	0.127	theory theories theoretical paper new understanding work practical explain empirical contribution phenomenon literature second implications different building based insights need
#65	0.063	article information author discusses comments technology paper presents states explains editor's authors issue focuses topics include suggests systems role editorial