KNOWLEDGE MANAGEMENT IN PURSUIT OF PERFORMANCE: INSIGHTS FROM NORTEL NETWORKS.

Author List: Massey, Anne P.; Montoya-Weiss, Mitzi M.; O'Driscoll, Tony M.;
MIS Quarterly, 2002, Volume 26, Issue 3, Page 269-289.
From 1994 through 2000, Nortel Networks transformed itself from a technology-focused to an opportunity/customer-focused company. By 2000, Nortel was a profitable, innovative leader in the telecommunications industry. The change was the result of an ambitious effort to redesign its entire new product development (NPD) process such that time-to-market was significantly reduced. NPD is highly knowledge-intensive work based on the individual and collective expertise of employees. The primary focus of this case study is on Nortel's efforts to reengineer the front-end of its NPD process and capitalize on knowledge assets. This effort was built around a process-oriented knowledge management (KM) strategy, involving a tripartite and systematic focus on process, people, and technology. Through our case analysis we develop a model of KM success by exploring Nortel's KM strategy and the managerial, resource, and environmental factors that influenced Nortel's success. Nortel's experiences suggest lessons for other firms attempting to manage knowledge assets in core business processes.
Keywords: Corporate Strategy; Knowledge Management; Knowledge Management Systems; New Product Development; organizational knowledge management
Algorithm:

List of Topics

#221 0.179 competence experience versus individual disaster employees form npd concept context construct effectively focus functionalities front-end knowledge-intensive stage explores set definition
#185 0.171 change organizational implementation case study changes management organizations technology organization analysis successful success equilibrium radical efforts initiatives managing resistance individuals
#53 0.107 knowledge application management domain processes kms systems study different use domains role comprehension effective types draw scope furthermore level levels
#10 0.096 strategies strategy based effort paper different findings approach suggest useful choice specific attributes explain effective affect employ particular online control
#69 0.081 process business reengineering processes bpr redesign paper research suggests provide past improvements manage enable organizations regarding focal cycle creating issues
#80 0.065 organizations new information technology develop environment challenges core competencies management environmental technologies development emerging opportunities levels based change business technical
#246 0.060 strategic benefits economic benefit potential systems technology long-term applications competitive company suggest additional companies industry operating costs difficult substantial total