SHAPING UP FOR E-COMMERCE: INSTITUTIONAL ENABLERS OF THE ORGANIZATIONAL ASSIMILATION OF WEB TECHNOLOGIES.

Author List: Chatterjee, Debabroto; Grewal, Rajdeep; Sambamurthy, Vallabh;
MIS Quarterly, 2002, Volume 26, Issue 2, Page 65-89.
The global reach of the Web technological platform, along with the range of services that it supports, makes it a powerful business resource. However, realization of operational and strategic benefits is contingent on effective assimilation of this type III IS innovation. This paper draws upon institutional theory and the conceptual lens of structuring and metastructuring actions to explain the importance of three factors--top management championship, strategic investment rationale, and extent of coordination--in achieving higher levels of Web assimilation within an organization. Survey data are utilized to test a nomological network of relationships among these factors and the extent of organizational assimilation of Web technologies.
Keywords: Web technology; Web implementation; IT management; innovation assimilation; structuring actions; metastructuring actions
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#59 0.091 capabilities capability firm firms performance resources business information technology firm's resource-based competitive it-enabled view study value infrastructure results organizational model
#100 0.089 affective concepts role questions game gaming production games logic play shaping frames future network natural processes evidence addresses reference theorizing
#33 0.088 web site sites content usability page status pages metrics browsing design use web-based guidelines results implications portal loyalty navigability addition
#212 0.085 business digital strategy value transformation economy technologies paper creation digitization strategies environment focus net-enabled services processes insights challenges key response
#213 0.077 assimilation beliefs belief confirmation aggregation initial investigate observed robust particular comparative circumstances aggregated tendency factors examine stages uncertainty instead confidence
#10 0.075 strategies strategy based effort paper different findings approach suggest useful choice specific attributes explain effective affect employ particular online control
#24 0.059 institutional pressures logic theory normative embedded context incumbent contexts forces inertia institutionalized environment pressure identify mimetic dominant coupling board newly
#271 0.059 technology investments investment information firm firms profitability value performance impact data higher evidence diversification industry payoff return findings decisions greater