DATA WAREHOUSING SUPPORTS CORPORATE STRATEGY AT FIRST AMERICAN CORPORATION.

Author List: Cooper, Brian L.; Watson, Hugh J.; Wixom, Barbara H.; Goodhue, Dale L.;
MIS Quarterly, 2000, Volume 24, Issue 4, Page 547-567.
From 1990 through 1998, First American Corporation (FAC) changed its corporate strategy from a traditional banking approach to a customer relationship-oriented strategy that placed FAC's customers at the center of all aspects of the company s operations. The transformation made FAC an innovative leader in the financial services industry This case study describes FAC's transformation and the way in which a data warehouse called VISION helped make it happen. FAC's experiences suggest lessons for managers who plan to use technology to support changes that are designed to significantly improve organizational performance. In addition, they raise interesting questions about the means by which information technology can be used to gain competitive advantage.
Keywords: corporate strategy; customer relationship management; Data warehousing; IS management; organizational Iransformation
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#123 0.223 information strategy strategic technology management systems competitive executives role cio chief senior executive cios sis support organization officer position ceos
#119 0.173 implementation systems article describes management successful approach lessons design learned technical staff used effort developed organization experiences large managing discusses
#6 0.115 data used develop multiple approaches collection based research classes aspect single literature profiles means crowd collected trend accuracy databases accurate
#35 0.109 technology organizational information organizations organization new work perspective innovation processes used technological understanding technologies transformation consequences perspectives use administrative economic
#288 0.099 customer customers crm relationship study loyalty marketing management profitability service offer retention it-enabled web-based interactions operations sales strategy channels set
#231 0.093 information management data processing systems corporate article communications organization control distributed department capacity departments major user hardware cost applications expansion
#82 0.056 case study studies paper use research analysis interpretive identify qualitative approach understanding critical development managerial elements exploring points positivist presents