CREATION OF FAVORABLE USER PERCEPTIONS: EXPLORING THE ROLE OF INTRINSIC MOTIVATION.

Author List: Venkatesh, Viswanath;
MIS Quarterly, 1999, Volume 23, Issue 2, Page 239-260.
A key issue facing information systems researchers and practitioners has been the difficulty in creating favorable user reactions to new technologies. Insufficient or ineffective training has been identified as one of the key factors underlying this disappointing reality. Among the various enhancements to training being examined in research, the role of intrinsic motivation as a lever to create favorable user perceptions has not been sufficiently exploited. In this research, two studies were conducted to compare a traditional training method with a training method that included a component aimed at enhancing intrinsic motivation. The results strongly favored the use of an intrinsic motivator during training. Key implications for theory and practice are discussed.
Keywords: adoption; motivation; Technology Acceptance Model; training; User acceptance
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List of Topics

#127 0.261 systems information research theory implications practice discussed findings field paper practitioners role general important key grounded researchers domain new identified
#15 0.136 motivation intrinsic theory social extrinsic expectancy motivations motivate usage enjoyment rewards consequences reciprocity organizational motivational focus helping system's exploratory substantial
#14 0.116 training learning outcomes effectiveness cognitive technology-mediated end-user methods environments longitudinal skills performance using effective method e-learning web-based basic ability learn
#155 0.099 technology research information individual context acceptance use technologies suggests need better personality factors new traits telemedicine adoption examined does management
#284 0.093 users user new resistance likely benefits potential perspective status actual behavior recognition propose user's social associated existing base using acceptance
#48 0.089 dimensions electronic multidimensional game transactions relative contrast channels theory sustained model predict dimension mixture evolutionary results unique traditional likely finite
#275 0.089 perceptions attitudes research study impacts importance perceived theory results perceptual perceive perception impact relationships basis significant positive reported common individuals