An Investigation of Media Selection Among Directors and Managers: From "Self" to "Other" Orientation.

Author List: Carlson, Patricia J.; Davis, Gordon B.;
MIS Quarterly, 1998, Volume 22, Issue 3, Page 335-362.
This study investigates the media selection behavior of directors (executives) and managers through the use of multiple methods. The findings indicate the directors were more 'self' oriented in their media choices, more often choosing media based on access/ease of use criteria, while the managers were more 'other' oriented, more often making choices based on media richness/social presence criteria. These differences have implications in the interpretation of communication from directors and managers to the rest of the organization and suggest a model for understanding the use of 'rich' and 'lean' communication media. The literature review of the study makes a major contribution by fitting together the multiple theories applied to the area and showing how conflicting results from all the established media selection theories make sense in different circumstances.
Keywords: Media selection; organizational communication; organizational roles
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List of Topics

#110 0.193 theory theories theoretical paper new understanding work practical explain empirical contribution phenomenon literature second implications different building based insights need
#131 0.188 media social content user-generated ugc blogs study online traditional popularity suggest different discourse news making anonymity marketing videos choices page
#88 0.183 managers managerial manager decisions study middle use important manager's appropriate importance context organizations indicate field experience management major organizational results
#289 0.135 qualitative methods quantitative approaches approach selection analysis criteria used mixed methodological aspects recent selecting combining known conclusions included article appropriateness
#18 0.116 adaptive theory structuration appropriation structures technology use theoretical ast capture believe consensus technologies offices context based initial advanced exploring findings
#203 0.107 communication media computer-mediated e-mail richness electronic cmc mail medium message performance convergence used communications messages face-to-face findings participants results work