The Dependent Variable in Research Into the Effects of Creativity Support Systems: Quality and Quantity of Ideas.

Author List: Wierenga, Berend; van Bruggen, Gerrit H.;
MIS Quarterly, 1998, Volume 22, Issue 1, Page 81-87.
Creativity support systems (CSS) aim at enhancing the creativity of users. There is an emerging stream of research in which the effects of CSS on the creative output of respondents are measured. In this research, it is important to make a clear distinction between the dependent variable, creative output, and the independent variable use of CSS. Furthermore, the research design should take the potential effect of other factors on creative output into account, most notably, creative ability as a trait of the respondents. An experimental study on the value of creativity support systems was recently reported in MIS Quarterly (Massetti 1996). That study yielded interesting insights with respect to the value of CSS. However, because of the methodology applied in analyzing the data, the study underestimated the effects of CSS on the creative output of decision makers. In this note, Massetti's experiment is positioned in the broader perspective of current research in the area of CSS, and an alternative framework for analyzing the data is proposed.
Keywords: Cognitive science; decision aids; experimental research; research methodology; research models; statistical methods; user characteristics
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#57 0.175 decision support systems making design models group makers integrated article delivery representation portfolio include selection effective claims decisions rationale various
#142 0.143 creativity ideas idea creative individual generation techniques individuals problem support cognitive ideation stimuli memory generate enhance generated solutions solving quality
#285 0.136 effects effect research data studies empirical information literature different interaction analysis implications findings results important set large provide using paper
#209 0.132 results study research information studies relationship size variables previous variable examining dependent increases empirical variance accounting independent demonstrate important addition
#222 0.127 research researchers framework future information systems important present agenda identify areas provide understanding contributions using literature studies paper potential review
#176 0.114 e-commerce value returns initiatives market study announcements stock event abnormal companies significant growth positive using methodology investments period time initiative