An Ounce of Preventative Research Design is Worth a Ton of Statistical Analysis Cure.

Author List: Massetti, Brenda;
MIS Quarterly, 1998, Volume 22, Issue 1, Page 89-93.
This response addresses the data analysis issues raised by Wierenga and van Bruggen (1998) concerning Massetti (1996). Their analysis suggestions were performed and resulted in no significant differences between the treatment conditions. However, these analyses are misleading because of normality and variance problems present in Massetti's dataset. Specifically, not controlling for individual performance differences in ideational fluency ability during experimentation created the need for the complex, but appropriate, analysis approach used in Massetti. This response further suggests that ideational fluency be included as an independent factor in future research on individual creativity support systems.
Keywords: creativity support systems; idea generation; Ideational fluency; measures of creative performance
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#145 0.251 differences analysis different similar study findings based significant highly groups popular samples comparison similarities non-is variety reveals imitation versus suggests
#142 0.125 creativity ideas idea creative individual generation techniques individuals problem support cognitive ideation stimuli memory generate enhance generated solutions solving quality
#3 0.121 problems issues major involved legal future technological impact dealing efforts current lack challenges subsystem related highly present addressing likely recommendations
#287 0.094 design systems support development information proposed approach tools using engineering current described developing prototype flexible built architecture environment integrated designing
#219 0.093 response responses different survey questions results research activities respond benefits certain leads two-stage interactions study address respondents question directly categories