An Empirical Examination of the Value of Creativity Support Systems on Idea Generation.

Author List: Massetti, Brenda;
MIS Quarterly, 1996, Volume 20, Issue 1, Page 83-97.
Because organizations seek more innovative ways to compete, the ability of their employees to generate new and valuable ideas becomes a fundamental survival skill. To the extent that computer software might enhance the creative performance of individual users, organizations might ultimately apply such tools to enhance the creative performance of their employees. A controlled laboratory experiment was performed to determine whether two popular creativity support applications significantly enhanced the creative performance of individual users. The results suggest that responses generated with software support are significantly more novel and valuable than responses generated by pen and paper. The results also question the previous creativity research practice of not directly controlling for idea fluency prior to experimental manipulation. It is hoped the findings from this investigation can be used to improve individual creative performance, further research concerning factors relevant to creativity, and guide future ICSS development efforts.
Keywords: brainstorming; DSS; interface characteristics; software packages; software quality; user satisfaction
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List of Topics

#142 0.276 creativity ideas idea creative individual generation techniques individuals problem support cognitive ideation stimuli memory generate enhance generated solutions solving quality
#51 0.159 results study research experiment experiments influence implications conducted laboratory field different indicate impact effectiveness future participants evidence test controlled involving
#134 0.155 users end use professionals user organizations applications needs packages findings perform specialists technical computing direct future selection ability help software
#93 0.087 performance results study impact research influence effects data higher efficiency effect significantly findings impacts empirical significant suggest outcomes better positive
#225 0.086 information environment provide analysis paper overall better relationships outcomes increasingly useful valuable available increasing greater regarding levels decisions viewed relative
#232 0.071 software development product functionality period upgrade sampling examines extent suggests factors considered useful uncertainty previous called complementarities greater cost present