Research Report: The Effectiveness of Multiple Dialogues in Electronic Brainstorming.

Author List: Dennis, Alan R.; Valacich, Joseph S.; Carte, Traci A.; Garfield, Monica J.; Haley, Barbara J.; Aronson, Jay E.;
Information Systems Research, 1997, Volume 8, Issue 2, Page 203.
Members of brainstorming groups often pursue the same set of ideas rather than considering a wide and diverse range of ideas, which may reduce the number of ideas they produce. One way to reduce this cognitive inertia may be to encourage groups to engage in several simultaneous discussions or dialogues. This experiment, which studied groups brainstorming electronically, found that groups generated more ideas, more high-quality ideas, and more novel ideas when using multiple dialogues than when using single dialogues.
Keywords: Brainstorming; Cognitive Inertia; Group Support Systems; Groupware; Idea Generation
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#142 0.377 creativity ideas idea creative individual generation techniques individuals problem support cognitive ideation stimuli memory generate enhance generated solutions solving quality
#233 0.320 group gss support groups systems brainstorming research process electronic members results paper effects individual ebs using used anonymity ideas discussion
#40 0.055 increased increase number response emergency monitoring warning study reduce messages using reduced decreased reduction decrease act sessions cost good key
#222 0.054 research researchers framework future information systems important present agenda identify areas provide understanding contributions using literature studies paper potential review
#27 0.051 secondary use primary data outcomes objective ways analysis range addresses development purpose budget past outcome wide direct generating occurs desired