Executive Decisions About Adoption of Information Technology in Small Business: Theory and Empirical Tests.

Author List: Harrison, David A.; Mykytyn Jr., Peter P.; Riemenschneider, Cynthia K.;
Information Systems Research, 1997, Volume 8, Issue 2, Page 171.
The Theory of Planned Behavior (TPB) was used to explain and predict small business executives' decisions to adopt information technology (IT). These theories were tested in a multiphase field study involving 162 small businesses (25 ≤ n ≤ 200 employees) from a broad set of industries considering a variety of ITs. Results indicate strong support for a decision process based on attitude (perceived positive and negative consequences for the firm), subjective norm (social expectations), and perceived control (resources to overcome obstacles) regarding IT adoption. Additional variables such as firm and individual executive characteristics had no unique effect on adoption decisions. However, as business size increased, so did the importance of expectations from the (social) environment, while the importance of intra-firm consequences and control over potential adoption bathers declined.
Keywords: Information Technology Adoption Decisions; Information Technology Usage in Small Business; Theory of Planned Behavior
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List of Topics

#192 0.179 small business businesses firms external firm's growth size level expertise used high major environment lack resources companies internally factors internal
#140 0.167 model use theory technology intention information attitude acceptance behavioral behavior intentions research understanding systems continuance models planned percent attitudes predict
#49 0.155 adoption diffusion technology adopters innovation adopt process information potential innovations influence new characteristics early adopting set compatibility time initial current
#42 0.144 perceived results study field individual support effects microcomputer pressure external usefulness test psychological obligations characteristics variables indicate existence availability investigating
#153 0.081 usage use self-efficacy social factors individual findings influence organizations beliefs individuals support anxiety technology workplace key outcome behavior contextual longitudinal
#46 0.065 perceived transparency control design enjoyment experience study diagnosticity improve features develop consequences showing user experiential providing antecedents interface effects economy
#123 0.058 information strategy strategic technology management systems competitive executives role cio chief senior executive cios sis support organization officer position ceos