Strategic Data Planning: Lessons From the Field.

Author List: Goodhue, Dale L.; Kirsch, Laurie J.; Quillard, Judith A.; Wybo, Michael D.;
MIS Quarterly, 1992, Volume 16, Issue 1, Page 11/1/1934.
In spite of strong conceptual arguments for the value of strategic data planning as a means to increase data integration in large organizations, empirical research has found more evidence of problems than of success. In this paper, four detailed case studies of SDP efforts, along with summaries of five previously reported efforts, are analyzed. Fifteen specific propositions are offered, with two overall conclusions. The first conclusion is that SDP, though conceived of as a generally appropriate method, may not be the best planning approach in all situations. The second conclusion is that the SDP method of analyzing business functions and their data requirements may not be the best way to develop a "data architecture," given the required level of commitment of talented individuals, the cost, the potential errors, and the high level of abstraction of the result. These lessons can aid practitioners in deciding when to use SDP and guide them as they begin the process of rethinking and modifying the SDP to be more effective.
Keywords: data administration; data integration; data management; Strategic data planning
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List of Topics

#126 0.247 data database administration important dictionary organizations activities record increasingly method collection records considered perturbation requirements special level efforts administrators analyzed
#82 0.188 case study studies paper use research analysis interpretive identify qualitative approach understanding critical development managerial elements exploring points positivist presents
#78 0.185 planning strategic process management plan operational implementation critical used tactical effectiveness number identified activities years effective developed issues empirical plans
#227 0.119 commitment need practitioners studies potential role consider difficult models result importance influence researchers established conduct investigated establishing appear clearly determining
#74 0.083 high low level levels increase associated related characterized terms study focus weak hand choose general lower best predicted conditions implications
#119 0.063 implementation systems article describes management successful approach lessons design learned technical staff used effort developed organization experiences large managing discusses
#244 0.053 structure integration complex business enhancement effects access extent analyzing volatile capture requires occurs pattern enables independent integrative structured decision-making costs