The Marriage of Retail Marketing and Information Systems Technology: The Zellers Club Z Experience.

Author List: Wightman, Kenneth R.;
MIS Quarterly, 1990, Volume 14, Issue 4, Page 359-366.
The article examines the major influences and events that led to Montreal, Quebec-based Zellers Stores' creation and implementation of the frequent buyer program, Club Z. Zellers is a mass merchandiser and a division of the Hudson's Bay Company. The article also analyzes Zeller's innovation in the adaptation of computer technology to store-level marketing and it also takes a look at some of the significant aspects of the Club Z implementation from an information system management perspective. The author explains that Club Z acts as a frequent shopper program and that it has won several awards in Canada and the U.S. 50 percent of households in Canada are members of Club Z. Shoppers earn points for every purchase they make which can be spent to acquire gifts from a special catalogue.
Keywords: Computer applications; administrative data processing—marketing; management of computing and information systems; project and people management—systems development; training
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#65 0.235 article information author discusses comments technology paper presents states explains editor's authors issue focuses topics include suggests systems role editorial
#118 0.161 online consumers consumer product purchase shopping e-commerce products commerce website electronic results study behavior experience b2c impact internet purchases websites
#238 0.089 shared contribution groups understanding contributions group contribute work make members experience phenomenon largely central key common especially major conceptualizing study
#279 0.067 field work changes new years time change major period year end use past early century half traditional areas established strong
#230 0.058 adaptation patterns transition new adjustment different critical occur manner changes adapting concept novel temporary accomplish experience period managers transitions frequency
#62 0.056 price buyers sellers pricing market prices seller offer goods profits buyer two-sided preferences purchase intermediary traditional marketplace decisions intermediaries selling
#185 0.054 change organizational implementation case study changes management organizations technology organization analysis successful success equilibrium radical efforts initiatives managing resistance individuals
#35 0.051 technology organizational information organizations organization new work perspective innovation processes used technological understanding technologies transformation consequences perspectives use administrative economic