Assessing the Value of a Quality Assurance Certificate for Software: An Exploratory Investigation.

Author List: Jobber, David; Saunders, John; Gilding, Brian; Hooley, Graham; Hatton-Smooker, Jon;
MIS Quarterly, 1989, Volume 13, Issue 1, Page 19-31.
An analysis of the opinions of decision makers who select software for business use indicated that a software quality assurance certificate would add value to and confidence in a software product. Marketing research techniques were used to obtain and analyze data from business users of software. Their problems, anxieties, influences on software choice, the value of a certificate in the choice process, and the importance of auditing the various aspects of the software development process were assessed. The findings indicate that such a certificate would benefit users and demonstrate how marketing research techniques can be applied to assess market acceptability. This study used three market segments and proposed two services to cater to their needs.
Keywords: marketing research; Quality assurance; software development
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List of Topics

#232 0.164 software development product functionality period upgrade sampling examines extent suggests factors considered useful uncertainty previous called complementarities greater cost present
#115 0.156 quality different servqual service high-quality difference used quantity importance use measure framework impact assurance better include means van dimensions assessing
#44 0.118 approach analysis application approaches new used paper methodology simulation traditional techniques systems process based using proposed method present provides various
#143 0.112 value business benefits technology based economic creation related intangible cocreation assessing financial improved key economics assess question created create understanding
#134 0.101 users end use professionals user organizations applications needs packages findings perform specialists technical computing direct future selection ability help software
#8 0.053 decision making decisions decision-making makers use quality improve performance managers process better results time managerial task significantly help indicate maker