Forging a Partnership to Achieve Competitive Advantage: The CIM Challenge.

Author List: Doll, William J.; Vonderembse, Mark A.;
MIS Quarterly, 1987, Volume 11, Issue 2, Page 205-220.
Computer-integrated manufacturing (CIM) could well become the most important application of information technology for achieving competitive advantage. Recent advances in manufacturing and information technologies present promising new strategic alternatives for designing business systems. CIM enables firms to respond quickly to market changes, achieve economies of scope, and manage the complexity of a multi-product environment. Attaining the strategic benefits of CIM requires decision support to integrate marketing with design, design with manufacturing, and manufacturing with strategic positioning. This emerging technology requires a partnership of executives in engineering, manufacturing, marketing, and MIS who share a common vision of how CIM makes possible new approaches to designing business systems.
Keywords: computer integrated manufacturing; Management; strategic planning
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List of Topics

#67 0.155 production manufacturing marketing information performance systems level impact plant model monitor does strategies 500 unit present fortune integrated sales plants
#123 0.139 information strategy strategic technology management systems competitive executives role cio chief senior executive cios sis support organization officer position ceos
#26 0.124 business large organizations using work changing rapidly make today's available designed need increasingly recent manage years activity important allow achieve
#80 0.121 organizations new information technology develop environment challenges core competencies management environmental technologies development emerging opportunities levels based change business technical
#242 0.120 market competition competitive network markets firms products competing competitor differentiation advantage competitors presence dominant structure share using incumbent make important
#287 0.083 design systems support development information proposed approach tools using engineering current described developing prototype flexible built architecture environment integrated designing
#207 0.053 design artifacts alternative method artifact generation approaches alternatives tool science generate set promising requirements evaluation problem designed incentives components addressing