The Effects of 3D Imagery on Managerial Data Interpretation.

Author List: Lee, Jong Min; MacLachlan, James; Wallace, William A.;
MIS Quarterly, 1986, Volume 10, Issue 3, Page 257-269.
The new technology of computer graphics makes it possible to create images on the screen that literally appear to pop out into the room. This is accomplished by creating separate images for the left and right eye and filtering them so that each eye receives the appropriate image. In the context of a scattergram, the binocular disparity information is interpreted by the brain as the z axis of a three dimensional x-y-z scattergram. In this article a convenient anaglyph method of accomplishing this on a standard IBM PC is presented. Also, a multi-color method using polarized projection is described and tested. The effectiveness of stereoscopic presentations is investigated within the context of managerial decision-making problems. When used to present continuous data in an x-y-z scattergram, the stereoscopic presentation resulted in greater accuracy and faster answers. However, when used with 3-D block diagrams to present semi-discrete data of the type usually presented by crosstab tables, the technique was less successful than a conventional crosstab presentation.
Keywords: Computer graphics; decision making; management information systems
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#266 0.289 information presentation graphics format systems graphical graphs design recall representation comprehension experimental presentations experiment presented variables formats graphic tabular led
#206 0.115 multimedia voice presentation impression text biased bias image cue formats equivocality understanding present effective objects condition provide presentations images desire
#119 0.105 implementation systems article describes management successful approach lessons design learned technical staff used effort developed organization experiences large managing discusses
#9 0.078 using subjects results study experiment did conducted task time used experienced use preference experimental presented decision-making empirical significantly effects better
#190 0.068 new licensing license open comparison type affiliation perpetual prior address peer question greater compared explore competing crowdsourcing provide choice place
#8 0.057 decision making decisions decision-making makers use quality improve performance managers process better results time managerial task significantly help indicate maker
#157 0.051 evaluation effectiveness assessment evaluating paper objectives terms process assessing criteria evaluations methodology provides impact literature potential important evaluated identifying multiple